Here below you find the steps to proceed with the activation of Google Ads
1️⃣ Google My Business
Create your activity on Google My Business for free, with the same details of your Octorate account, type in a telephone number 📞 and the address of your property 🏠
⚠️ ATTENTION: The property cannot be either a villa or an apartment. If you are a Vacation rental and want to connect to Google, read our article about connecting to Google Vacation rental!
2️⃣ Booking Engine
Make sure that the Booking Engine is included in your subscription and it's been correctly set up. Choose a price strategy and create discounts for customers that book on your own site💰 find out how on the dedicated article.
3️⃣ Metasearch
Make sure you have the Metasearch package included in your subscription.
⚠️ after the Metasearch activation, could be necessary to wait up to 2 weeks to see your property shown up on Google
4️⃣ Check of the activity
Check that your activity has been registered on Google 👇
https://support.google.com/business/answer/2911778?hl=it
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At this stage, by searching the name of your property on Google or on one of its platforms, the MyBusiness field will appear with two rate blocks below.
If you set up your account as described above, the rate of your property will be positioned in the second block, the one dedicated to organic results, gratis with Metasearch, together with the Official Site wording to differentiate it from the one of the OTAs (or your sponsored results) and people can compare it to other portals.
If you wish to appear in the first block, the one dedicated to Google Hotel Ads campaigns, follow the last step:
5️⃣ Upgrade > Buy Credit
Access the Upgrade > Buy credit section, buy the credito necessary 💵 (at least 50 euros) for the payment of Google commissions (usually it is 12%).
Then access the Marketing > Metasearch section, and set the section dedicated to Sponsored Ads on ON.
The rate of your website will appear among the first entries 👇
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❗ REMEMBER that from the Reservations section, you can get the list of reservations coming from Google Hotel Ads, just by clicking on the advanced options button
You can recognize the reservations coming from Google Ads, by the G icon -
green 📗 for all those reservations coming from the Metasearch free setup
and blue 📘 for the reservations coming from the Sponsored Ads (with credit in Octorate)
⚠️ IMPORTANT: Changes made in your booking engine that do not affect your calendar (prices and availability), are updated on Google every 24 hours. So if you have made a change to your property to be shown in your booking engine (photos, descriptions, cancellation policies), you will be able to check them on Google within 24 hours.
Google hotel ads will always show the lowest price for your guests.
So if you have two rates, one with breakfast and one without, the price shown will be the room only rate because it is lower.
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Talk to you soon!
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