✈️ Google announced that now is possible to show your rates for free on the search engine with free booking links in Google Hotel Ads!
WHERE ARE MY RATES ON GOOGLE?
🔺To appear correctly, verify that your property is registered in Google My Business with one of the following types:
Hotel, Motel, Hostel, Resort hotel, Mountain hut (Lodge), Camping cabin, Extended stay hotel (Aparthotel), Love hotel, Bed and breakfast (Guest house or pension), Farm stay, Japanese inn (Ryokan), Capsule hotel (Pod hotel), Religious accommodation, Budget Japanese inn (Minshuku).
📍 If you look for the name of your property on Google or its platforms - such as Google Travel, the system will show the information in your Google MyBusiness profile with two modules containing the rates below it.
1️⃣ The first block is dedicated to Google Hotel Ads campaigns
To appear in this area you have to charge credit on Google via Octorate Metasearch, your official integration partner for Google Hotel Ads. The default 10% commission will be scaled from this credit each time you will receive a reservation from this block.
2️⃣ The second block is for organic results and it's free!
The rate will be positioned in the second block as "official website" organically, so that people will easily distinguish and compare your rates from the OTAs and the promoted ones.
🔗 GOOGLE FREE LINKS TO THE BOOKING ENGINE
By clicking on the hotel rate, the user will arrive directly inside the Booking Engine, where the dates for which the search was carried out on Google will be set already.
Reservations coming from Google free links will be registered like any other direct booking: the registered data will be the same and, most importantly, there will be no commissions!
▶️ ACTIVATE THE METASEARCH
Octorate is official partner of Google Hotel Ads, so to have access to this opportunity you just have to check that:
🔹 your Google My Business profile is published and verified;
🔹 Metasearch are active inside Menu > Upgrade > Version
ℹ️ Please feel free to contact us for further details and assistance.
Important: after activating the Metasearch, 36 hours are required to be available on Google.
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