You may have noticed a light bulb icon in the top right-hand corner of your account
This icon indicates if there are any actions you need to take to refine your listings or if there are any issues that might affect their display on OTA.
Airbnb forwards specific information to us, which is displayed with the most important tips indicated in red and the more minor notifications in blue.
You have the option to display the notification with the tip, postpone the reminder, or ignore and delete it.
Why it is crucial to improve the quality of your Airbnb listing?
Improving the quality of your listing is crucial for several reasons:
Direct impact on earnings: Each 5-star review can lead to an average 3.2% growth in GBV and a 4.6% increase in bookings in the following year.
Trust building: Positive reviews build trust, encouraging more bookings. - Continuous improvement: Guest feedback provides opportunities to identify and correct problems.
Increased visibility: Quality listings achieve a better position in search results.
Problem prevention: Proactively addressing quality issues prevents negative situations.
Crucial for new listings: A single 5-star review has a greater impact on earnings for new listings.
Key actions to improve your listing:
- Ask guests for feedback
- Analyze ratings and reviews
- Focus on recurring comments
- Respond constructively to reviews
- Update your listing regularly Remember, investing in the quality of your listing is crucial for long-term success on Airbnb.
Opportunities will also be shown in the Octorate dashboard under ‘listing quality’.
